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Programmatic is great, but keep creative out of the hands of the robots
Online advertising is regarded – both within and outside the field – as a cutting edge, technology-driven industry. Advances in audience data and machine learning are regularly touted, and some...
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Three video interactivity trends to watch in 2017
Every January the advertising industry finds itself looking into a crystal ball, trying to predict the year to come. What big trends will garner more investment? Which channels will earn the most...
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Shining the light on out-stream video grey areas
Video has long been one of the most popular formats in digital advertising, and as more advertisers place greater emphasis on cross-screen strategies it is only expected to grow. But the extent of its...
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As publishers shift to server-side ad insertion, agencies need to follow suit
The amount of video delivered online is expanding exponentially, and the ability to monetise all of this content is critical for publishers, as well as media agencies looking to expand their clients’...
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The perils of presumptive personalisation
For marketers keen to realise their goals of increased ROI and brand perception, now is the time to implement personalisation and data-driven creative. There are a variety of data points available to...
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How creative agencies can find success with DCO
Dynamic creative optimisation (DCO) technology combines online media’s rich data resources with creative in an incredibly powerful way. Rather than build one single ad that is delivered to all...
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Marketers get reinforcements for quick creative
One of the great difficulties of advertising in the digital age is that – with all of the customisation and attention-grabbing ad units brands have access to – they still have to plan their campaigns...
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